Vanessa Duran, Principal of DCC Accounting, Shares Her Entrepreneurial Story

My true passion lies in boosting success for small businesses, including my own. A repeating theme in my daily routine is “No dejes para mañana lo que puedes hacer hoy” (“Don’t leave for tomorrow what you can do today”), applying the same urgency to my client’s business as I do to DCC Accounting.

I’ve been consumed with numbers since I can remember.  Influenced by my mother who served as accountant for large conglomerates in Colombia, where I was born, I practiced my reading skills by studying accounting reports at age 8!  And after school, playtime included helping my mom with bookkeeping by reconciling bank accounts with the big accounting books used before the age of software. I also quickly learned the value of human relationships and trust when dealing with something as critical as a company’s finances.

Fascinated by the impact that the small business segment has on the South Florida economy, I moved to Miami in 2009 inspired to fill a void for companies that were underserved in small business accounting services, such as bookkeeping and payroll. One of the main concerns for those who come to the U.S. with the dream and desire to start their own small business is the need for financial services support to help guide the success of their start up.

I developed the DCC Accounting business model for growing entrepreneur small business entities to have access to experienced accounting and finance individuals offering experienced and trusted bookkeeping services and payroll services that could be seamlessly and cost-efficiently outsourced, serving as their extended accounting department without having the overhead cost.

After graduating from Florida International University in 2006 with a Bachelor of Business Administration and Major in Finance, I worked at top multinational firms before launching DCC Accounting in 2010. Since then I’ve worked with startup businesses to multinational companies offering sound financial management consultation for business owners from Latin America navigating the U.S. processes.

From my experience, the most difficult thing for entrepreneurs from Latin America is to adjust their business plan according to the business reality in the U.S. where competition is much fiercer, and everything moves faster.  Capital is also more accessible which makes the required return less.  These are among the areas a small business owner should be aware of which I share further in my interview with Ejecutiva Magazine.

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