Vanessa Duran, Principal of DCC Accounting, Shares Her Entrepreneurial Story

Vanessa Duran, Principal of DCC Accounting, Shares Her Entrepreneurial Story

My true passion lies in boosting success for a small business, including my own. A theme in my daily routine is “No dejes para mañana lo que puedes hacer hoy”. This means “Don’t leave for tomorrow what you can do today”. I emphatically apply the same urgency to my client’s business as I do to DCC.

Numbers consume me since I can remember. I was influenced by my mother, an accountant for large conglomerates in Colombia, where I was born. I practiced my reading skills by studying finance reports at age 8!  And after school, playtime included helping my mom with bookkeeping by reconciling bank accounts. I did this with the big books used before the age of software! I also learned the value of human connections and trust when dealing with something as critical as a company’s finances.

Fascinated with the impact that the small business segment has on the South Florida economy, I later moved to Miami. My goal was to fill a void for small business services, such as bookkeeping and payroll. A main concern for those coming to the U.S. to start a business, is financial intel to help guide the success of their start up.

After graduating from Florida International University in 2006, with a Bachelor of Business Administration and Major in Finance, I worked at top firms before launching DCC. Since then, I’ve worked with startup businesses to large companies, bringing sound financial management consultation. This has been very helpful for business owners from Latin America navigating the U.S. process.

From my experience, the most difficult thing for entrepreneurs from Latin America is to adjust their business plan according to the business reality in the U.S. where competition is much fiercer, and everything moves faster.  Capital is also more accessible which makes the required return less.  These are among the areas a small business owner should be aware of which I share further in my interview with Ejecutiva Magazine.

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